3min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Sales Psychology: Why You Make Terrible Buying Choices - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Exploring Psychological Tactics in Buying Decisions

Exploring the impact of scarcity, framing, anchoring, and endowed progress heuristics on purchasing decisions, with examples to emphasize the importance of quality over price.

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