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Sales Psychology: Why You Make Terrible Buying Choices - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Navigating Shopping Triggers and Implementing Rational Buying Strategies

Exploring the impact of internal and external triggers on shopping behaviors, this chapter highlights the significance of establishing boundaries and adhering to shopping rules to counter impulsive purchasing tendencies. Strategies such as setting shopping rubrics, unsubscribing from promotional emails, and practicing a 24-hour rule before making purchases are discussed to make more deliberate buying choices.

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