2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Sales Psychology: Why You Make Terrible Buying Choices - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Introduction

Exploring how companies utilize psychological traits to drive consumer spending and the challenges consumers encounter in making informed purchase decisions amidst holiday promotions. Emphasizing the significance of understanding human psychology to resist manipulative sales tactics and make wiser buying choices.

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