The Win Rate Podcast with Andy Paul
Andy Paul
The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!
Episodes
Mentioned books
10 snips
Mar 5, 2025 • 27min
A Decade of Sales Podcasting: A Farewell Episode with Alec Paul
Alec Paul, Founder of SalesBrand, reflects on a decade of sales podcasting alongside his father, Andy Paul. They discuss their journey from the Accelerate podcast to their latest venture, the Win Rate Podcast. Alec shares insights on building a personal brand on LinkedIn and the importance of authentic content. They highlight the evolution of podcasting and the challenges around advertising accuracy. The duo also expresses heartfelt gratitude for their listeners, emphasizing the value of community in their success.
5 snips
Feb 26, 2025 • 31min
What AI Can (And Can't) Do To Enhance Your Sales Process
Leslie Venetz, founder of The Sales-Led GTM Agency, shares insights into the evolving landscape of sales. They discuss the comeback of cold calling and the importance of genuine human interactions in a world inundated with automation. Leslie emphasizes the need for personalized communications over generic methods and the significance of understanding customer needs. The conversation also highlights the pitfalls of over-relying on AI, stressing that technology should enhance rather than replace authentic sales relationships.
6 snips
Feb 19, 2025 • 35min
Closing the Sales and Marketing Gap
Besnik Vrellaku, CEO of Salesflow.io, shares insights on the evolving nature of B2B sales and the vital connection between lead generation and win rates. He emphasizes leveraging existing leads through intelligent automation rather than merely chasing more. The conversation delves into the impact of AI on enhancing prospecting while maintaining crucial human relationships. Besnik also highlights the importance of trust and personalized interactions in high-stakes sales, advocating for a balanced approach that intertwines technology with genuine connection.
6 snips
Feb 12, 2025 • 37min
Should Sales Be Winner Take All, Or a Team Sport?
Vince Beese, a Fractional CRO & Sales Consultant at The Start Up CRO, dives into the evolution of sales strategies in a remote world. He discusses the significance of win rates and the critical role of coaching in sales effectiveness. Vince shares insights on the impact of AI on efficiency and how team quotas can foster collaboration over individualism. They also explore the changing dynamics of office spaces post-pandemic and innovative strategies for boosting sales performance, including securing big deals early in the year.
7 snips
Feb 5, 2025 • 45min
*Classic Episode* Shifting Sales Culture From The Top Down
In this insightful conversation, Sean Burke, COO of Prometric, Carole Mahoney, founder of Unbound Growth, and Paul Fuller, CRO of Membrain, delve into the intricacies of sales culture. They emphasize the importance of understanding the buyer’s experience and the role of trust in vendor selection. The guests challenge outdated stereotypes about sales, promoting a collaborative approach over manipulation. They also discuss the impact of realistic goals on team performance and the necessity for sales enablement tools to foster genuine connections.
6 snips
Jan 29, 2025 • 37min
Can Sellers Cut Through The Noise of Automation?
Keith Peiris, Co-Founder and CEO of Tome, dives into the interplay of AI and human creativity in sales. He emphasizes that sales should focus on helping buyers make decisions rather than pushing products. The conversation highlights the need for genuine relationships and understanding customer needs in this digital age. Peiris argues for flexible sales strategies that adapt to evolving buyer dynamics and stresses that effective sales processes hinge on building trust and time spent with customers.
13 snips
Jan 22, 2025 • 43min
Reframing Your Sales Approach In Order To Use AI To Its Fullest
In this engaging conversation, Mehdi Tehranchi, Co-founder and CEO of KnowledgeNet.ai, shares his insights on how AI is transforming B2B sales. He emphasizes the shift from transactional selling to building genuine buyer relationships with 'augmented intelligence.' Mehdi discusses using AI to enhance decision-making, improve collaboration, and tailor solutions for unique client needs. He highlights the importance of human skills like emotional intelligence in navigating this new landscape, ensuring that innovation complements personal connections in sales.
7 snips
Jan 15, 2025 • 43min
Smashing The Stigma - A Look at Addiction and Mental Health in Sales
In this insightful discussion, Marin Nelson, Founder and CEO of Sobrynth, Lindsey Boggs, VP of Sales at Glassbox, and Earl Murphy, an Enterprise Account Executive at Salesforce, share their personal journeys with addiction and sobriety. They emphasize the importance of creating recovery-friendly workplaces and the impact of sober initiatives like Soberforce at Salesforce. The trio explores the stigma surrounding mental health in sales, the challenges of navigating a drinking culture, and the need for systemic changes to support employees facing substance use disorders.
17 snips
Jan 8, 2025 • 48min
Why Trust is Valued More Now Than Ever in Sales
Charlie Green, co-author of 'Trusted Advisor,' and Dave Brock, CEO of Partners in Excellence, explore the critical role of trust in sales today. They discuss the shift from product-centric sales to meaningful customer relationships, emphasizing empathy and curiosity. The duo critiques current sales training for neglecting trust-building and human connection, while addressing the challenges of AI in fostering genuine interactions. They advocate for personalized sales approaches over generic tactics, highlighting the need to overcome fear and rigidity in sales processes.
17 snips
Jan 1, 2025 • 55min
*Classic Episode* Let's Blow it Up and Start All Over: Reimagining Selling with Brent Adamson, Leslie Venetz and Daniel Zamudio
Brent Adamson, a top voice in sales innovation, Leslie Venetz, the queen of outbound strategies, and Daniel Zamudio, CEO specializing in sales playbooks, come together for a vibrant discussion. They critique traditional sales management structures, advocating for a complete overhaul. Key topics include the necessity of nurturing future leaders, the value of coaching for sales management, and understanding individual motivations within teams. Their insights on the evolving dynamics of sales roles provoke fresh thinking on what drives sales success.
