The Win Rate Podcast with Andy Paul *Classic Episode* Let's Blow it Up and Start All Over: Reimagining Selling with Brent Adamson, Leslie Venetz and Daniel Zamudio
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Jan 1, 2025 
Brent Adamson, a top voice in sales innovation, Leslie Venetz, the queen of outbound strategies, and Daniel Zamudio, CEO specializing in sales playbooks, come together for a vibrant discussion. They critique traditional sales management structures, advocating for a complete overhaul. Key topics include the necessity of nurturing future leaders, the value of coaching for sales management, and understanding individual motivations within teams. Their insights on the evolving dynamics of sales roles provoke fresh thinking on what drives sales success.
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Top Sellers Aren't Best Managers
- Top salespeople rarely make the best managers, a widely accepted truth.
- The challenge is the lack of alternative clear paths or solutions for management roles.
Managers Should Coach Deals, Not Skills
- Focus frontline sales managers on deal coaching rather than broad skill development.
- Let sales enablement take responsibility for seller skill growth, freeing managers to coach deals.
Brent on Choosing IC Over Manager
- Brent Adamson shared how he realized being an individual contributor was his preferred path.
- Managing others is a huge responsibility that not everyone desires or handles well.
