Brent Adamson discusses arming sales teams with Challenger Sales concept, customer context changes, supplier selection complexities, and buyer's journey insights. Emphasizes empowering customers to make confident decisions through frame break and making, value demonstration, and customer-centric approaches.

Brent Adamson, a distinguished vice president at Gartner and co-author of influential sales books, shares his expertise on Challenger Selling. He delves into the importance of adapting sales strategies to complex purchasing behaviors and understanding customer mental models. Brent highlights the critical role of 'mobilizers' in driving consensus within organizations, emphasizing that effective selling requires engaging multiple stakeholders. He also offers insights on fostering change through meaningful conversations and establishing credibility in today's dynamic sales landscape.

Experts Brent Adamson, Leslie Venetz, and Daniel Zamudio discuss tearing down and rebuilding sales management for success. Topics include coaching value, identifying leaders, individual motivations, evolving sales roles, mentorship, and manager dynamics. Reimagining sales roles and dynamics is key for greater success.