Let's Blow it Up and Start All Over: Reimagining Selling with Brent Adamson, Leslie Venetz and Daniel Zamudio
Mar 27, 2024
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Experts Brent Adamson, Leslie Venetz, and Daniel Zamudio discuss tearing down and rebuilding sales management for success. Topics include coaching value, identifying leaders, individual motivations, evolving sales roles, mentorship, and manager dynamics. Reimagining sales roles and dynamics is key for greater success.
Restructuring sales management for success requires tearing down existing practices and rebuilding from scratch with innovative approaches.
Fostering essential soft skills like active listening and growth mindset in managers positively impacts team engagement and performance through peer-to-peer coaching strategies.
Tying sales managers' compensation to the success of their sales team members can incentivize effective coaching practices and drive focus on individual development needs.
Deep dives
Hiring and Developing Effective Sales Managers
Certifying potential candidates as manager-ready could improve selection. Leslie Venez suggests creating a program for aspiring sales managers. Todd Caponi's 'The Transparent Sales Leader' and Carol Dweck's 'Mindset' offer actionable insights. Free online courses from platforms like Alison, Coursera, and HubSpot can also help in enhancing managerial skills.
Focusing on Coaching Soft Skills and Engagement
Soft skills like active listening and growth mindset are crucial for managers. Brent Adamson highlights that coaching core performers impacts engagement positively. Implementing team-based coaching during team meetings can leverage peer-to-peer learning and coaching. Daniel Zemudio emphasizes the significance of coaching at the team level for effective sales management.
Incentivizing Managers Through Compensation
Tying a portion of sales managers' compensation to their sellers' success can drive focus and quality control. The idea of one's pay being linked to the number of reps hitting quota could incentivize effective coaching practices. Encouraging managers to coach one-to-one based on individual needs is crucial for their development.
Independent Manager Certification Programs
Independent certification programs for aspiring managers can aid in selecting and supporting suitable candidates. Establishing certification processes focused on heart-driven and purposeful individuals is essential. Such programs can help identify potential managers ready to effectively lead and coach sales teams.
Supporting Managers with Training and Tools
Providing managers with training resources and tools can enhance their coaching abilities. Supporting managers with resources for team-based coaching during meetings can improve peer-to-peer learning. Leveraging external certifications and training programs can further enhance their managerial skill sets.
Welcome back to another episode of The Win Rate podcast. Today Andy is joined by a stellar roundtable - including Brent Adamson, Founder of Skinny Rhino Productions, Leslie Venetz, Founder of The Sales-Led GTM Agency, and Daniel Zamudio, Founder and CEO of Playboox. They discuss the broken structure of sales management, and how possibly the best solution is to tear it all down and build it back in completely new ways in order for it to actually achieve its intended goals. They get into crucial topics such as the value of coaching, identifying and fostering leadership qualities, and the importance of understanding individual motivations within a sales team. The discussion also touches on the evolving perceptions of sales roles, the potential of mentorship, and the dynamic between individual contributors and managers. The group knows that reevaluating and reimagining the roles and dynamics of sales people and managers is the best way to achieve greater sales success.
Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.
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