The Win Rate Podcast with Andy Paul What AI Can (And Can't) Do To Enhance Your Sales Process
5 snips
Feb 26, 2025 
Leslie Venetz, founder of The Sales-Led GTM Agency, shares insights into the evolving landscape of sales. They discuss the comeback of cold calling and the importance of genuine human interactions in a world inundated with automation. Leslie emphasizes the need for personalized communications over generic methods and the significance of understanding customer needs. The conversation also highlights the pitfalls of over-relying on AI, stressing that technology should enhance rather than replace authentic sales relationships.
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Cold Calling's Resurgence
- Leslie Venetz is excited about the return of cold calling and even in-person visits in sales.
- She highlights the value of real human interaction in an AI-driven sales environment.
Prioritize Local Sales Visits
- Focus sales efforts locally where you can visit prospects within an hour's drive.
- In-person meetings build stronger relationships that improve sales success and referrals.
Impact of In-Person Meetings
- Leslie shares her 2019 experience where 70% of deals involved in-person meetings, even with Fortune 500 execs.
- Meeting several accounts in the same city boosts pipeline and referral opportunities.
