The Win Rate Podcast with Andy Paul Closing the Sales and Marketing Gap
6 snips
Feb 19, 2025 
Besnik Vrellaku, CEO of Salesflow.io, shares insights on the evolving nature of B2B sales and the vital connection between lead generation and win rates. He emphasizes leveraging existing leads through intelligent automation rather than merely chasing more. The conversation delves into the impact of AI on enhancing prospecting while maintaining crucial human relationships. Besnik also highlights the importance of trust and personalized interactions in high-stakes sales, advocating for a balanced approach that intertwines technology with genuine connection.
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Low Win Rates in B2B Sales
- Win rates in B2B sales are typically low, averaging around 16 to 20%.
- Sellers should focus on improving their win rates instead of just generating more leads.
Focus on Win Rates Over Leads
- Double your revenue more effectively by doubling your close rate rather than just leads.
- Marketing alone can't deliver quality leads cost-effectively as acquisition costs rise.
Small Active Market Segment
- The market segment in active buying mode at once is only about 3 to 5%.
- Best prospects may not be actively looking but can be engaged to consider change.