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Besnik Vrellaku
CEO of Salesflow.io, a B2B SaaS lead generation company. He focuses on improving win rates for sales teams through intelligent automation and enablement.
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6 snips
Feb 19, 2025
• 35min
Closing the Sales and Marketing Gap
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Besnik Vrellaku, CEO of Salesflow.io, shares insights on the evolving nature of B2B sales and the vital connection between lead generation and win rates. He emphasizes leveraging existing leads through intelligent automation rather than merely chasing more. The conversation delves into the impact of AI on enhancing prospecting while maintaining crucial human relationships. Besnik also highlights the importance of trust and personalized interactions in high-stakes sales, advocating for a balanced approach that intertwines technology with genuine connection.
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