Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us a textWonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Heather's pathwayWorking & setting up businesses in ChinaPulling data strands together for holistic perspectiveBuilding lookalike audiences & feeding DMPsGetting consumer consent & encouraging transparency in usageDealing with cookie deprecationEncouraging women into ad-tech & research-techTips for those coming into the industryHeather's books/ media recommendations: THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE.  Henry Crumpton.THE GREAT BRITISH BAKE OFF.  All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textA pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.   This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Building Millward Brown into a global powerhouseIntegrating different culturesThe importance (and dangers) of databasesThe future of moviesEncouraging women into the C-suiteHow to manage promotionsTips to be an effective CEORival Group and conversational research techniquesThe danger of interview questions and more... Eileen's books recommendations: JULY'S PEOPLE: NADINE GORDIMERGREAT CIRCLE: MAGGIE SHIPSTEADKLARA & THE SUN:  KAZUO ISHIGUROAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textDaniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. This episode is brought to you by Syno International  https://www.synoint.com/     Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Why Daniel didn't go to university in the first placeFirst steps as a founderHorizon & introducing digital behavioral data into researchPitching for fundingWhat VCs are looking forManaging the ups, downs and priority over-loadEntering the German marketAnd Daniel's book recommendationTHE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS:  ALBERTO SAVOIAAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textCrispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Crispin's environmental focus Structuring for cash flow management & profitabilityThe importance of intellectual rigourHow Behaviorally uses AI to best effectThe evolution of mTabCrispin's work across trade bodies Why young people should come into the industryGetting surveys wrong (and right)Quickfire roundAnd Crispin's book recommendation:THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEYAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textChristian  talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Christian's difficulties with English How consumer insights inform streaming strategy at Paramount GlobalDifferences between TV and streaming KPIsDistribution business modelsSupporting ad salesRecent innovationsAdvice for young people coming into the industryAdvice for agenciesQuickfire roundAnd Christian's media recommendationEMILY MAITLIS:   McTAGGART LECTUREhttps://www.youtube.com/watch?v=ue3ouzsqpzEAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textGareth  Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....Brought to you by Horizon  https://www.gethorizon.net/ In this episode we cover:Gareth falling off stuffFrom the White House beat to consumer insightsShaking up storytelling Learning from journalismFrom starting an agency to saleTips to build client relationships and salesEffectively integrating agenciesWhat comes next? Predictions.....Ands some great book recommendations...TOWNIE : ANDRE DUBUS IIITHE OTHER WES MOORE, ONE NAME, TWO FATES:   WES MOOREAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textAn in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:How Kristin gets over her fear of flying!The role of WIR(e) - promoting representation for women in the industryHer entrepreneurial journey & focus on always learning something newWhen it's time to move on....Building a software businessAdvice for enterprise salesOptimising value in the current environmentAnds some great book recommendations...ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James ClearGROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS  by Tiffani BovaAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textWhat are the best means to understand family audiences? Differences between toys, video games and movies;  looking forward to the metaverse; tips for agencies and young researchers.Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:Elliott's commitment to Eurovision!His role at The Lego GroupResearching family audiencesDifferences between countriesCommonalities & differences between research in toys, video games & moviesHow the metaverse may come into playAdvice for young researchersHow agencies should pitchWhat the industry can do to encourage diversity & representationAs well as book recommendations1984    by George OrwellKLARA AND THE SUN  by Kazuo IshiguroAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe evolution of the sampling/ panels business and Michael's entrepreneurial journeyBrought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:How Michael has one well-behaved dogPathway through the industryThe evolution of panels and panel economicsRaising moneyAdvice for early stage businessesBalance between growth rate and ebitdaProduct development & sales approachThe relentless pursuit of data qualityWorking from home vs the officeAs well as Michael's book recommendation: NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION   by Reed Hastings and Erin MeyerAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textUnderstanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:David's secret life at college (he may have to kill you)Pathway into the industry & current roleHow the greenlight process worksUse of test screenings and working with film-makersCreative strategy & testingTracking & in-flight marketing optimizationTheatrical release, PVOD & StreamingAs well as David’s forthcoming film recommendations, check them out (in cinemas first!):TAR      https://www.imdb.com/title/tt14444726/HONK FOR JESUS, SAVE YOUR SOULhttps://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0ARMAGEDDON TIMEhttps://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0SPOILER ALERT: THE HERO DIEShttps://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com