Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us a textCrispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Crispin's environmental focus Structuring for cash flow management & profitabilityThe importance of intellectual rigourHow Behaviorally uses AI to best effectThe evolution of mTabCrispin's work across trade bodies Why young people should come into the industryGetting surveys wrong (and right)Quickfire roundAnd Crispin's book recommendation:THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEYAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textChristian  talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Christian's difficulties with English How consumer insights inform streaming strategy at Paramount GlobalDifferences between TV and streaming KPIsDistribution business modelsSupporting ad salesRecent innovationsAdvice for young people coming into the industryAdvice for agenciesQuickfire roundAnd Christian's media recommendationEMILY MAITLIS:   McTAGGART LECTUREhttps://www.youtube.com/watch?v=ue3ouzsqpzEAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textGareth  Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....Brought to you by Horizon  https://www.gethorizon.net/ In this episode we cover:Gareth falling off stuffFrom the White House beat to consumer insightsShaking up storytelling Learning from journalismFrom starting an agency to saleTips to build client relationships and salesEffectively integrating agenciesWhat comes next? Predictions.....Ands some great book recommendations...TOWNIE : ANDRE DUBUS IIITHE OTHER WES MOORE, ONE NAME, TWO FATES:   WES MOOREAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textAn in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:How Kristin gets over her fear of flying!The role of WIR(e) - promoting representation for women in the industryHer entrepreneurial journey & focus on always learning something newWhen it's time to move on....Building a software businessAdvice for enterprise salesOptimising value in the current environmentAnds some great book recommendations...ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James ClearGROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS  by Tiffani BovaAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textWhat are the best means to understand family audiences? Differences between toys, video games and movies;  looking forward to the metaverse; tips for agencies and young researchers.Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:Elliott's commitment to Eurovision!His role at The Lego GroupResearching family audiencesDifferences between countriesCommonalities & differences between research in toys, video games & moviesHow the metaverse may come into playAdvice for young researchersHow agencies should pitchWhat the industry can do to encourage diversity & representationAs well as book recommendations1984    by George OrwellKLARA AND THE SUN  by Kazuo IshiguroAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe evolution of the sampling/ panels business and Michael's entrepreneurial journeyBrought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:How Michael has one well-behaved dogPathway through the industryThe evolution of panels and panel economicsRaising moneyAdvice for early stage businessesBalance between growth rate and ebitdaProduct development & sales approachThe relentless pursuit of data qualityWorking from home vs the officeAs well as Michael's book recommendation: NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION   by Reed Hastings and Erin MeyerAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textUnderstanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:David's secret life at college (he may have to kill you)Pathway into the industry & current roleHow the greenlight process worksUse of test screenings and working with film-makersCreative strategy & testingTracking & in-flight marketing optimizationTheatrical release, PVOD & StreamingAs well as David’s forthcoming film recommendations, check them out (in cinemas first!):TAR      https://www.imdb.com/title/tt14444726/HONK FOR JESUS, SAVE YOUR SOULhttps://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0ARMAGEDDON TIMEhttps://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0SPOILER ALERT: THE HERO DIEShttps://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textDigging into the pioneering  research into outdoor sports at Adidas, with Annie Melnic,  Head of Consumer Insights.  Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/In this episode we cover:How to say Adidas properly! Clue: you get a choiceRelative benefits of dashboard and SaaS What makes agencies stand outMistakes agencies should avoidAdidas's product development lifecycle and use of multiple data streamsEncouraging sustainability & environmental responsibilityLearnings from Annie's career and tips for the futureAs well as Annie’s book recommendations, check them out:The Right It  by Albert Savoia, former Director of Engineering and  Innovation Agitator at GooglePositive Intelligence  by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the worldThe Chimp Paradox   by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sportAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com