KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.

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Gareth  Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....

Brought to you by Horizon  https://www.gethorizon.net/

 In this episode we cover:

• Gareth falling off stuff
• From the White House beat to consumer insights
• Shaking up storytelling 
• Learning from journalism
• From starting an agency to sale
• Tips to build client relationships and sales
• Effectively integrating agencies
• What comes next? Predictions.....

Ands some great book recommendations...

TOWNIE : ANDRE DUBUS III
THE OTHER WES MOORE, ONE NAME, TWO FATES:   WES MOORE

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