CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.

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Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. 

This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com

 In this episode we cover:

• Heather's pathway
• Working & setting up businesses in China
• Pulling data strands together for holistic perspective
• Building lookalike audiences & feeding DMPs
• Getting consumer consent & encouraging transparency in usage
• Dealing with cookie deprecation
• Encouraging women into ad-tech & research-tech
• Tips for those coming into the industry

Heather's books/ media recommendations: 

THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE.  Henry Crumpton.

THE GREAT BRITISH BAKE OFF.  

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