Insights, Marketing & Data: Secrets of Success from Industry Leaders
Henry Piney
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Episodes
Mentioned books
Jul 15, 2022 • 36min
ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
Send us a textDigging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/In this episode we cover:How to say Adidas properly! Clue: you get a choiceRelative benefits of dashboard and SaaS What makes agencies stand outMistakes agencies should avoidAdidas's product development lifecycle and use of multiple data streamsEncouraging sustainability & environmental responsibilityLearnings from Annie's career and tips for the futureAs well as Annie’s book recommendations, check them out:The Right It by Albert Savoia, former Director of Engineering and Innovation Agitator at GooglePositive Intelligence by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the worldThe Chimp Paradox by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sportAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com
