FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.

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Understanding the research process bringing great movies to new audiences.

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

• David's secret life at college (he may have to kill you)
• Pathway into the industry & current role
• How the greenlight process works
• Use of test screenings and working with film-makers
• Creative strategy & testing
• Tracking & in-flight marketing optimization
• Theatrical release, PVOD & Streaming

As well as David’s forthcoming film recommendations, check them out (in cinemas first!):

TAR     
https://www.imdb.com/title/tt14444726/

HONK FOR JESUS, SAVE YOUR SOUL
https://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0

ARMAGEDDON TIME
https://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0

SPOILER ALERT: THE HERO DIES
https://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0

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