BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.

Send us a text

Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. 

This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com

 In this episode we cover:

• Crispin's environmental focus
•  Structuring for cash flow management & profitability
• The importance of intellectual rigour
• How Behaviorally uses AI to best effect
• The evolution of mTab
• Crispin's work across trade bodies 
• Why young people should come into the industry
• Getting surveys wrong (and right)
• Quickfire round

And Crispin's book recommendation:

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEY

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com