Insights, Marketing & Data: Secrets of Success from Industry Leaders

SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.

Sep 11, 2022

42:46

An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment.

Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/

In this episode we cover:

How Kristin gets over her fear of flying!
The role of WIR(e) - promoting representation for women in the industry
Her entrepreneurial journey & focus on always learning something new
When it's time to move on....
Building a software business
Advice for enterprise sales
Optimising value in the current environment

Ands some great book recommendations...

ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James Clear

GROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS by Tiffani Bova

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com