Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.Episode 3  of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences. Learn how it all works with co-founder and CEO, David Stiff.  David also shares key take outs and tips from his entrepreneurial journey.  We cover.... David's journey from Melbourne to Tel Aviv to Los AngelesWhy he's a true romanticWorking in production and the market opportunity for more dataBuilding out AI solutions to analyse likelihood of ROI for entertainment contentThe role of humans in the processAI's inter-relationship with 'traditional' research methodsPotential future impact on researchRecommendations for founders/ attracting investmentHow Ashton Kutcher helped...Can research companies really be a VC caseWhere Vault goes next.And David's book/ content recommendations.....CROSSING THE CHASM.  Geoffrey Moore.WHO IS MICHAEL OVITZ. Michael Ovitz.  All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com.This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol, Sensodyne, the list could go on...They've done amazing work in embedding deep human understanding, backed by a very innovative approach to consumer insights, led by James Sallows,  Global Head of Transformation & Capability, Consumer & Business Insights & Analytics. Obviously we explore why James's title is so long  but also lean on his experience from major companies in the space such as Ipsos, Kantar, Schlesinger Group and IPG Mediabrands to explore areas such as: How Haleon uses an innovative insights process to positively influence health and wellnessThe balances between product development and marketing researchEmbedding insights into a major organisation; Haleon's academy and mini MBAWhat is an insight? How to define for real impactThe balance between automation and consultancyAdvice for agenciesUsing insight techniques in areas such as conflict resolutionAnd James's content recommendations...MOONDUST: IN SEARCH OF THE MEN WHO FELL TO EARTH.  Andrew Smith.LEMON: HOW THE ADVERTISING BRAIN TURNED SOUR. Orlando Wood. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textTo kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA.  Building from positions at The Guardian newspaper group and Universal Pictures, Tessa now has over-arching responsibility for the NBA's consumer research. We discuss a wide range of topics, including how to build fan relationships, consolidation of multiple data strands, international considerations and advice for agencies, internal practitioners and anyone wanting to make their way in the industry.  The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3. In this episode we cover:Tessa's pathway and role in The NBAIntegrating different data strandsWorking across content: publishing and moviesUse of ML and AIHow to generate impact internallyDifferences across international marketsAdvice for agenciesAnd Tessa's content recommendations...PRIVATE EYE magazinePODCASTS:  The Guardian: Today in Focus, The News Agents, The Rest is Just Politics, You're Dead to Me. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textAmong many other prominent positions, John Hegeman is the former President of Orion Pictures, COO of Fox Atomic, CMO of Lionsgate and now Chief Creative Officer of Wayward Entertainment. In this wide-ranging conversation, we explore the evolution of research  techniques to launch movies and TV shows, John's tips for career success,  streaming vs in-cinema, the role of AI and key digital marketing metrics to track. This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Tips for success in the entertainment industryEvolution of research in moviesHelping creative execs with dataWhat digital metrics should you look for in a campaignConnecting upper funnel with sell-throughUsing AI to identify hits and break down research silosHow Wayward is navigating disruptionAre movies in cinemas going to come back?And John's book recommendation....THE WORLD ACCORDING TO GARP - John Irving. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textMelva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC.  Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group.  She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy. This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Why Melva didn't pursue a career in radioHer journey into research and insightsUnderstanding kids...today and any generationBattling with institutional prejudiceHow the research industry can make a differenceA new tool to encourage cultural empathyLessons from mentorsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textA deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z.  The highly engaging Paul Nesbitt, Director of  International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands. This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Paul's love the stars (literally and otherwise)How Twitch has evolvedHelping brands integrate within live streaming The skills to set up an internal agencyBuilding relationships with Gen ZUsing new metrics to gauge ad effectivenessMeasuring emotion and tying to outcomes Why brand building still mattersThe importance of being braveBook recommendations:THE SHADOW OF THE WIND  - Carlos Ruiz ZafonAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textA fascinating guest in Eze Vidra -  Managing Partner of Remagine Ventures - as we explore his life journey so far.  Learn how Eze founded an an amazing charity supporting reading for girls in the developing world, his investments in the media space, use of ongoing consumer insight, working his way through Google...and so so much more. This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:How Eze founded TechBikers and his support for roomtoread.orgWhat Eze learnt as tank commanderRising through GoogleHow smart venture capital thinksFounding Remagine PartnersThoughts on the closed and open metaverseHow companies can use consumer feedbackThe company where Eze would love to be CEOBook recommendations:THE OLD MAN AND THE SEA - Ernest HemingwayTHE 5 TEMPTATIONS OF A CEO - Patrick LencioniTHE PURSUIT OF PERFECT - Tal Ben-ShaharAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future).  Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Grant's love of a good back-packHow the research process for video games worksFree-to-play and subscription business modelsCreating balance around game time for kidsDifferences in researching games and other sectorsLessons for the metaverseInternational variationsAdvice for those commissioning researchBook recommendations:THE ROAD - Cormac McCarthyBLOOD MERIDIAN - Cormac McCarthyAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textIf you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Matt's power-running careerHow Formula-E works and is continuing to innovateBreaking into new marketsThe importance of sustainability in sportUse of new methodologies Advice to succeed in the sports sectorWhat makes  a good agencyAdvice for younger practitionersBook recommendation:Peter James detective novelsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textIf you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. This episode is brought to you by Syno International  https://www.synoint.com/     For more information and discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:The secret behind Tristan's cherubic good looksFounding, building & selling Red Media/ working with fashion brandsHow the M&A process worksDifferences between what strategic buyers & PE are looking forWhat's hot/ what's notHow to effectively integrate technology into your propositionHow to prepare your agency for investment or saleHow web3 may play out from an M&A perspectiveTristan's book recommendationSATURDAY:   Ian McEwanAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com