Send us a textMelva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC.  Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group.  She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy. This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Why Melva didn't pursue a career in radioHer journey into research and insightsUnderstanding kids...today and any generationBattling with institutional prejudiceHow the research industry can make a differenceA new tool to encourage cultural empathyLessons from mentorsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textA deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z.  The highly engaging Paul Nesbitt, Director of  International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands. This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Paul's love the stars (literally and otherwise)How Twitch has evolvedHelping brands integrate within live streaming The skills to set up an internal agencyBuilding relationships with Gen ZUsing new metrics to gauge ad effectivenessMeasuring emotion and tying to outcomes Why brand building still mattersThe importance of being braveBook recommendations:THE SHADOW OF THE WIND  - Carlos Ruiz ZafonAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textA fascinating guest in Eze Vidra -  Managing Partner of Remagine Ventures - as we explore his life journey so far.  Learn how Eze founded an an amazing charity supporting reading for girls in the developing world, his investments in the media space, use of ongoing consumer insight, working his way through Google...and so so much more. This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:How Eze founded TechBikers and his support for roomtoread.orgWhat Eze learnt as tank commanderRising through GoogleHow smart venture capital thinksFounding Remagine PartnersThoughts on the closed and open metaverseHow companies can use consumer feedbackThe company where Eze would love to be CEOBook recommendations:THE OLD MAN AND THE SEA - Ernest HemingwayTHE 5 TEMPTATIONS OF A CEO - Patrick LencioniTHE PURSUIT OF PERFECT - Tal Ben-ShaharAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future).  Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Grant's love of a good back-packHow the research process for video games worksFree-to-play and subscription business modelsCreating balance around game time for kidsDifferences in researching games and other sectorsLessons for the metaverseInternational variationsAdvice for those commissioning researchBook recommendations:THE ROAD - Cormac McCarthyBLOOD MERIDIAN - Cormac McCarthyAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textIf you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Matt's power-running careerHow Formula-E works and is continuing to innovateBreaking into new marketsThe importance of sustainability in sportUse of new methodologies Advice to succeed in the sports sectorWhat makes  a good agencyAdvice for younger practitionersBook recommendation:Peter James detective novelsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textIf you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. This episode is brought to you by Syno International  https://www.synoint.com/     For more information and discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:The secret behind Tristan's cherubic good looksFounding, building & selling Red Media/ working with fashion brandsHow the M&A process worksDifferences between what strategic buyers & PE are looking forWhat's hot/ what's notHow to effectively integrate technology into your propositionHow to prepare your agency for investment or saleHow web3 may play out from an M&A perspectiveTristan's book recommendationSATURDAY:   Ian McEwanAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textWonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Heather's pathwayWorking & setting up businesses in ChinaPulling data strands together for holistic perspectiveBuilding lookalike audiences & feeding DMPsGetting consumer consent & encouraging transparency in usageDealing with cookie deprecationEncouraging women into ad-tech & research-techTips for those coming into the industryHeather's books/ media recommendations: THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE.  Henry Crumpton.THE GREAT BRITISH BAKE OFF.  All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textA pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.   This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Building Millward Brown into a global powerhouseIntegrating different culturesThe importance (and dangers) of databasesThe future of moviesEncouraging women into the C-suiteHow to manage promotionsTips to be an effective CEORival Group and conversational research techniquesThe danger of interview questions and more... Eileen's books recommendations: JULY'S PEOPLE: NADINE GORDIMERGREAT CIRCLE: MAGGIE SHIPSTEADKLARA & THE SUN:  KAZUO ISHIGUROAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textDaniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. This episode is brought to you by Syno International  https://www.synoint.com/     Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Why Daniel didn't go to university in the first placeFirst steps as a founderHorizon & introducing digital behavioral data into researchPitching for fundingWhat VCs are looking forManaging the ups, downs and priority over-loadEntering the German marketAnd Daniel's book recommendationTHE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS:  ALBERTO SAVOIAAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textCrispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Crispin's environmental focus Structuring for cash flow management & profitabilityThe importance of intellectual rigourHow Behaviorally uses AI to best effectThe evolution of mTabCrispin's work across trade bodies Why young people should come into the industryGetting surveys wrong (and right)Quickfire roundAnd Crispin's book recommendation:THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEYAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com