Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us a textDelighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT.  https://prompt.mba/products/prompt-ebook David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process.  And if that's not enough.... find out how data & insights have helped guide the careers of artists like  David Guetta and Tine Tempah. Among other areas, we cover.... What makes a good segmentation?Using insights in the music businessThe importance of process and Phase Zero planningIs ChatGPT going to put researchers out of a job? The key learning rungs for effective use of ChatGPT in the insights processHow to get the most out of prompts and enhancing proposalsWeakness of ChatGPTPractical resources for researchersAnd David's  book recommendations:HOW MINDS CHANGE - David McRaneyAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart  2 with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... How Donald Trump uses behavioural scienceWhy Greta Thunberg will become less influentialThe importance of risk in communicating your messageHow to position for a pay riseEmotional vs rational benefitsHow the EPL could benefit from variance effectAnd Phill's book recommendations:THE CHOICE FACTORY - Richard ShottonINFLUENCE - Robert ChaldiniWAR DOCTOR - David Knox  All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart  1 of a two-parter with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... Phill's proclivity for 'running backwards'How I am unintentionally using behavioural scienceHow the likes of Amazon, De Beers, Snickers and the UK government use nudge theoryAds that have changed the worldRecommendations for marketersHow nudge theory fits with broader strategy All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...Among other areas, we cover.... Developing LIV's broadcast propositionEvaluating effectiveness for sponsorsLaunching an insurgent brandEncouraging participation in golfUnderstanding event experienceMelding data sourcesAdvice for agenciesRoss's best and worst qualities! And Ross's book recommendations:POM POM GETS THE GRUMPS - Sophy HennTHE SMART BRANDING BOOK - Dan WhiteAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...Among other areas, we cover.... Why Ross is a good man to have round the houseThe vast range of issues the Football Association coversPositioning consumer insights departments for maximum impactPromoting women's football in the UKHow LIV uses consumer insight to evolve a dynamic new format for golfUsing research to address societal issuesHow to chose the right methodologyLIV Golf's mission and how consumer insight supportsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comEpisode 5  of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG,  the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.Among other areas, we cover.... Chris's background in musical theatreSimilarities & differences between political & entertainment researchHow tech research differsPioneering work in NigeriaNRG's evolution & blending different data sourcesWorking across the Stagwell GroupHow to think about product developmentThe future of consumer insightsAnd how Chris changed his mind about pork chops Chris's book recommendations...THE POWER OF FULL ENGAGEMENT  by Jim LoehrTHE LAST CASTLE by Denise KiernanAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.Episode 4  of Season 2 focuses on Zoe Wrenn and TAMBER LABS,  the company Wrenn had built from her initial experimentation with AI and music, which resulted in the hit song HAILEY. Among other areas, we cover.... Zoe's journey from Cher to Pink to classical music, jazz, alt rock and popThe importance of hitting the target (literally and metaphorically)How math(s), music and coding inter-relateHow social media has shaken up music creation and discoveryCreating HAILEY - a huge viral hit - using AIHow Tamber Labs helps artists cut through the noiseAnticipating and 'measuring' musical successHow Zoe would change social mediaThe challenges of being a young female entrepreneurAnd how having blue hair can helpAnd Zoe's book/ content/music recommendations.....WORLD OF TOMORROW by Dan HertzfeldTHE LARK ASCENDING - Ralph Vaughan Williams KAFKA ON THE SHORE - Haruki MurakamiAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.Episode 3  of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences. Learn how it all works with co-founder and CEO, David Stiff.  David also shares key take outs and tips from his entrepreneurial journey.  We cover.... David's journey from Melbourne to Tel Aviv to Los AngelesWhy he's a true romanticWorking in production and the market opportunity for more dataBuilding out AI solutions to analyse likelihood of ROI for entertainment contentThe role of humans in the processAI's inter-relationship with 'traditional' research methodsPotential future impact on researchRecommendations for founders/ attracting investmentHow Ashton Kutcher helped...Can research companies really be a VC caseWhere Vault goes next.And David's book/ content recommendations.....CROSSING THE CHASM.  Geoffrey Moore.WHO IS MICHAEL OVITZ. Michael Ovitz.  All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com.This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol, Sensodyne, the list could go on...They've done amazing work in embedding deep human understanding, backed by a very innovative approach to consumer insights, led by James Sallows,  Global Head of Transformation & Capability, Consumer & Business Insights & Analytics. Obviously we explore why James's title is so long  but also lean on his experience from major companies in the space such as Ipsos, Kantar, Schlesinger Group and IPG Mediabrands to explore areas such as: How Haleon uses an innovative insights process to positively influence health and wellnessThe balances between product development and marketing researchEmbedding insights into a major organisation; Haleon's academy and mini MBAWhat is an insight? How to define for real impactThe balance between automation and consultancyAdvice for agenciesUsing insight techniques in areas such as conflict resolutionAnd James's content recommendations...MOONDUST: IN SEARCH OF THE MEN WHO FELL TO EARTH.  Andrew Smith.LEMON: HOW THE ADVERTISING BRAIN TURNED SOUR. Orlando Wood. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textTo kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA.  Building from positions at The Guardian newspaper group and Universal Pictures, Tessa now has over-arching responsibility for the NBA's consumer research. We discuss a wide range of topics, including how to build fan relationships, consolidation of multiple data strands, international considerations and advice for agencies, internal practitioners and anyone wanting to make their way in the industry.  The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3. In this episode we cover:Tessa's pathway and role in The NBAIntegrating different data strandsWorking across content: publishing and moviesUse of ML and AIHow to generate impact internallyDifferences across international marketsAdvice for agenciesAnd Tessa's content recommendations...PRIVATE EYE magazinePODCASTS:  The Guardian: Today in Focus, The News Agents, The Rest is Just Politics, You're Dead to Me. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com