Insights, Marketing & Data: Secrets of Success from Industry Leaders

Guest Avinash Kaushik, former Google analytics evangelist and author, discusses creative testing in marketing, balancing creativity & analytics, Croud's future, leadership qualities, book recommendations, and the importance of feedback for growth.

Send us a text The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - improving ROI through high quality creative testing. Find out more at HumanMadeMachine.comDelighted to have on Avinash Kaushik, an OG of the marketing analytics world, author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud.  He's also a fantastic interviewee.....so much so that we've split this interview into two so we don't have cut out too many of Avinash's wise words. Among other topics we cover in Part 1 are...- Why you don't need TV in your life-  Eat pies...just don't chart them-  The sins of data visualisation-   Marketing principles that have stood the test of time-  The importance of incrementality not attribution-  Moving analytics from data hunting to cordon bleu-  Introducing data democracy at Google and 'win while you spend'https://www.kaushik.net/avinash/https://www.amazon.co.uk/Web-Analytics-2-0-Accountability-Centricity-ebook/dp/B0032ZD0IE/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Human Made Machine. To find how to boost your marketing ROI though fast, high quality creative testing visit HumanMadeMachine.com Delighted to have on Jessica DeVlieger, the CEO of C Space.  Jessica shares her experiences and learnings from working on the Oprah show, to then joining C Space and progressing to become the global CEO. Among other areas, we cover.... The importance of growing up on a farmWorking with OprahProgressing through C SpaceMaking business more humanWorking with clients to find the answerHow to build effective sales & marketing departmentsThe relationship economyLessons from Apple, Nokia and NikeHow to implement successful diversity programmesMatching high performance and empathyAnd Jessica's book recommendation:HAMNET - Maggie O'FarrellAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textDelighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT.  https://prompt.mba/products/prompt-ebook David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process.  And if that's not enough.... find out how data & insights have helped guide the careers of artists like  David Guetta and Tine Tempah. Among other areas, we cover.... What makes a good segmentation?Using insights in the music businessThe importance of process and Phase Zero planningIs ChatGPT going to put researchers out of a job? The key learning rungs for effective use of ChatGPT in the insights processHow to get the most out of prompts and enhancing proposalsWeakness of ChatGPTPractical resources for researchersAnd David's  book recommendations:HOW MINDS CHANGE - David McRaneyAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart  2 with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... How Donald Trump uses behavioural scienceWhy Greta Thunberg will become less influentialThe importance of risk in communicating your messageHow to position for a pay riseEmotional vs rational benefitsHow the EPL could benefit from variance effectAnd Phill's book recommendations:THE CHOICE FACTORY - Richard ShottonINFLUENCE - Robert ChaldiniWAR DOCTOR - David Knox  All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart  1 of a two-parter with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... Phill's proclivity for 'running backwards'How I am unintentionally using behavioural scienceHow the likes of Amazon, De Beers, Snickers and the UK government use nudge theoryAds that have changed the worldRecommendations for marketersHow nudge theory fits with broader strategy All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...Among other areas, we cover.... Developing LIV's broadcast propositionEvaluating effectiveness for sponsorsLaunching an insurgent brandEncouraging participation in golfUnderstanding event experienceMelding data sourcesAdvice for agenciesRoss's best and worst qualities! And Ross's book recommendations:POM POM GETS THE GRUMPS - Sophy HennTHE SMART BRANDING BOOK - Dan WhiteAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...Among other areas, we cover.... Why Ross is a good man to have round the houseThe vast range of issues the Football Association coversPositioning consumer insights departments for maximum impactPromoting women's football in the UKHow LIV uses consumer insight to evolve a dynamic new format for golfUsing research to address societal issuesHow to chose the right methodologyLIV Golf's mission and how consumer insight supportsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comEpisode 5  of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG,  the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.Among other areas, we cover.... Chris's background in musical theatreSimilarities & differences between political & entertainment researchHow tech research differsPioneering work in NigeriaNRG's evolution & blending different data sourcesWorking across the Stagwell GroupHow to think about product developmentThe future of consumer insightsAnd how Chris changed his mind about pork chops Chris's book recommendations...THE POWER OF FULL ENGAGEMENT  by Jim LoehrTHE LAST CASTLE by Denise KiernanAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.Episode 4  of Season 2 focuses on Zoe Wrenn and TAMBER LABS,  the company Wrenn had built from her initial experimentation with AI and music, which resulted in the hit song HAILEY. Among other areas, we cover.... Zoe's journey from Cher to Pink to classical music, jazz, alt rock and popThe importance of hitting the target (literally and metaphorically)How math(s), music and coding inter-relateHow social media has shaken up music creation and discoveryCreating HAILEY - a huge viral hit - using AIHow Tamber Labs helps artists cut through the noiseAnticipating and 'measuring' musical successHow Zoe would change social mediaThe challenges of being a young female entrepreneurAnd how having blue hair can helpAnd Zoe's book/ content/music recommendations.....WORLD OF TOMORROW by Dan HertzfeldTHE LARK ASCENDING - Ralph Vaughan Williams KAFKA ON THE SHORE - Haruki MurakamiAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com