Insights, Marketing & Data: Secrets of Success from Industry Leaders

NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.

May 1, 2023

30:25

The FutureView podcast is published in conjunction with InsightPlatforms.com

Part 1 of a two-parter with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.

Among other areas, we cover....

Phill's proclivity for 'running backwards'
How I am unintentionally using behavioural science
How the likes of Amazon, De Beers, Snickers and the UK government use nudge theory
Ads that have changed the world
Recommendations for marketers
How nudge theory fits with broader strategy

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com