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Insights, Marketing & Data: Secrets of Success from Industry Leaders
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.
Apr 17, 2023
31:04
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...
Among other areas, we cover....
- Developing LIV's broadcast proposition
- Evaluating effectiveness for sponsors
- Launching an insurgent brand
- Encouraging participation in golf
- Understanding event experience
- Melding data sources
- Advice for agencies
- Ross's best and worst qualities!
And Ross's book recommendations:
POM POM GETS THE GRUMPS - Sophy Henn
THE SMART BRANDING BOOK - Dan White
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode