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CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
Jun 27, 2023
Guest Avinash Kaushik, former Google analytics evangelist and author, discusses creative testing in marketing, balancing creativity & analytics, Croud's future, leadership qualities, book recommendations, and the importance of feedback for growth.
32:42
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Quick takeaways
- Utilize creative testing to predict success and optimize resource allocation in marketing strategies.
- Implement real-time marketing spend adjustments based on advanced analysis for effective budget reallocation.
Deep dives
Impactful In-Flight Optimization of Marketing Spend
Avinash explains the significance of developing systems for real-time marketing spend adjustments. By utilizing machine learning and advanced analysis, his team at Google could identify ineffective spending mid-flight and redirect resources, achieving a remarkable 30% budget reallocation while still spending. This proactive approach stood out as a game-changer compared to traditional retrospective budget assessments.
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