CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Exploring the Role and Initiatives of a Chief Strategy Officer at a Media Agency
Exploring the role of a Chief Strategy Officer at a media agency, covering topics such as regional media spend management, targeted marketing promotions, strategic analytics, and investments in AI and product development for company growth.
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