Avinash Kaushik

Avinash Kaushik, Chief Strategy Officer at Croud, discusses the importance of choosing the right KPIs and avoiding vanity metrics in marketing. They explore the concept of incrementality and its value in justifying marketing budgets. They also emphasize the need for experimentation, collaboration, and measuring the incremental value of advertising dollars. Additionally, they discuss the significance of giving marketers additional budget to explore new ideas and strategies.

Guest Avinash Kaushik, former Google analytics evangelist and author, discusses creative testing in marketing, balancing creativity & analytics, Croud's future, leadership qualities, book recommendations, and the importance of feedback for growth.

Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO.

Wayne chats with Avinash Kaushik, a digital marketing expert, about the current inflection point of AI in digital marketing. They discuss terminology semantics, practical applications of AI, and whether AI will take all of our jobs. They also explore the importance of continuous learning in the tech industry and the coexistence of AI and humans in digital advertising.

Avinash Kaushik, former Sr. Director of Global Strategic Analytics at Google, talks about the transformative power of AI, 'four clusters of intent' framework, incrementality-centric marketing, maintaining a human-touch with AI, and his most significant career challenges.