Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO.
Understanding data leverages audience engagement and digital performance.
Prioritizing AI implementations with the greatest ROI and adapting to evolving SEO practices.
Deep dives
AI as a Tool, Copilot, or Replacement
Avinash presents a framework for businesses to understand the role of AI in their operations. He categorizes AI as a tool, a copilot, or a replacement, helping businesses determine how they can effectively leverage AI.
AI Activation Framework
Avinash introduces the AI Activation Framework, which ranks different AI use cases based on their profit potentials. He highlights the importance of prioritizing AI implementations that offer the greatest ROI.
The Evolving Role of SEO
Avinash discusses the evolving role of SEO impacted by AI and other emerging technologies. He emphasizes the importance of strategic SEO practices, such as understanding the purpose and focus of the website, technical SEO, and content optimization. Avinash mentions the potential changes in search engine algorithms and the need for SEO professionals to adapt to the evolving landscape.
Micro Conversions and Their Value
Avinash explains the concept of micro conversions, which are valuable user actions that contribute to business success, even if they do not directly lead to immediate macro conversions. He shares examples such as email signups, white paper downloads, and reviews. Understanding and tracking micro conversions helps businesses identify and optimize these key user actions for increased overall success.
Understanding data leverages your engagement with your audience. Today’s Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik.
Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He’s received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy.
Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business’s digital presence. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.
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