Marketing Speak

400. Make Better Decisions with Avinash Kaushik

Jun 7, 2023

Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO.

50:22

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Episode guests

Avinash Kaushik

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Episode notes

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Quick takeaways

Understanding data leverages audience engagement and digital performance.

Prioritizing AI implementations with the greatest ROI and adapting to evolving SEO practices.

Deep dives

AI as a Tool, Copilot, or Replacement

Avinash presents a framework for businesses to understand the role of AI in their operations. He categorizes AI as a tool, a copilot, or a replacement, helping businesses determine how they can effectively leverage AI.

Introduction

2min

From Mechanical Engineering to Analytics

6min

Exploring the Difference Between 'Deliberate' and 'Discerning'

2min

Strong Opinions Loosely Held and the Willing Suspension of Disbelief

19min

Excitement and Appreciation for Google Analytics 4

3min

The Benefits of Using Google Tag Manager for Tracking Micro Conversions

8min

AI Frameworks and the Impact on SEO

10min

Understanding data leverages your engagement with your audience. Today’s Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik.

Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He’s received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy.

Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business’s digital presence. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.

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Marketing Speak

400. Make Better Decisions with Avinash Kaushik

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

AI as a Tool, Copilot, or Replacement

AI Activation Framework

The Evolving Role of SEO

Micro Conversions and Their Value

Remember Everything You Learn from Podcasts