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Marketing Speak

400. Make Better Decisions with Avinash Kaushik

Jun 7, 2023
Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO.
50:22

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding data leverages audience engagement and digital performance.
  • Prioritizing AI implementations with the greatest ROI and adapting to evolving SEO practices.

Deep dives

AI as a Tool, Copilot, or Replacement

Avinash presents a framework for businesses to understand the role of AI in their operations. He categorizes AI as a tool, a copilot, or a replacement, helping businesses determine how they can effectively leverage AI.

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