
 Marketing Speak 400. Make Better Decisions with Avinash Kaushik
 Jun 7, 2023 
 Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Introduction 
 00:00 • 2min 
 From Mechanical Engineering to Analytics 
 01:58 • 6min 
 Exploring the Difference Between 'Deliberate' and 'Discerning' 
 08:13 • 2min 
 Strong Opinions Loosely Held and the Willing Suspension of Disbelief 
 10:05 • 19min 
 Excitement and Appreciation for Google Analytics 4 
 29:11 • 3min 
 The Benefits of Using Google Tag Manager for Tracking Micro Conversions 
 31:48 • 8min 
 AI Frameworks and the Impact on SEO 
 40:05 • 10min 
