
400. Make Better Decisions with Avinash Kaushik
Marketing Speak
The Benefits of Using Google Tag Manager for Tracking Micro Conversions
This chapter discusses the advantages of using Google Tag Manager (GTM) and explores the concept of micro conversions. It highlights the importance of tracking micro conversions to improve attribution and conversion rates, with examples from measuring the value of white paper downloads and analyzing the impact of reviews on an e-commerce website.
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