8min chapter

Marketing Speak cover image

400. Make Better Decisions with Avinash Kaushik

Marketing Speak

CHAPTER

The Benefits of Using Google Tag Manager for Tracking Micro Conversions

This chapter discusses the advantages of using Google Tag Manager (GTM) and explores the concept of micro conversions. It highlights the importance of tracking micro conversions to improve attribution and conversion rates, with examples from measuring the value of white paper downloads and analyzing the impact of reviews on an e-commerce website.

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