19min chapter

Marketing Speak cover image

400. Make Better Decisions with Avinash Kaushik

Marketing Speak

CHAPTER

Strong Opinions Loosely Held and the Willing Suspension of Disbelief

In this chapter, they discuss the concept of strong opinions loosely held and its relation to the willing suspension of disbelief. They talk about the importance of having an active imagination and being open-minded to crazy possibilities. They also emphasize the need to listen to data and know when to give up or keep trying.

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