Super Data Science: ML & AI Podcast with Jon Krohn 677: Digital Analytics with Avinash Kaushik
May 9, 2023
Avinash Kaushik, former Sr. Director of Global Strategic Analytics at Google, talks about the transformative power of AI, 'four clusters of intent' framework, incrementality-centric marketing, maintaining a human-touch with AI, and his most significant career challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 3min
The Role of Analytics in Creating a Competitive Advantage
03:01 • 11min
Pathway: Simplifying Real-time Machine Learning and Data Processing
14:11 • 17min
Customer Delight, Profit, and Incrementality in Marketing and Analytics
30:50 • 5min
Understanding Incrementality in Digital Marketing Analytics
35:28 • 9min
Popularity of Anaconda and Relationship Between Machine Learning and Marketing
44:57 • 2min
Enhancing Decision Making and Creating Competitive Advantage
46:27 • 2min
The Power of AI in Marketing
48:39 • 23min
Understanding Intent: See, Think, Do, Care
01:11:11 • 14min
Exploring Brand and Performance Analytics with Avinash Kaushik
01:25:15 • 3min