2min chapter

Super Data Science: ML & AI Podcast with Jon Krohn cover image

677: Digital Analytics with Avinash Kaushik

Super Data Science: ML & AI Podcast with Jon Krohn

CHAPTER

Enhancing Decision Making and Creating Competitive Advantage

The speaker draws on their 16 years of experience at Google and working with top companies to highlight the importance of data-driven decision-making in business strategy. They introduce their 'intense centric marketing' framework as a more effective approach than traditional marketing funnels.

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