Super Data Science: ML & AI Podcast with Jon Krohn cover image

677: Digital Analytics with Avinash Kaushik

Super Data Science: ML & AI Podcast with Jon Krohn

CHAPTER

Understanding Intent: See, Think, Do, Care

They discuss the four key clusters of intent: see, think, do, and care, and explain how each should be approached differently in marketing. They emphasize the importance of identifying the cluster of intent and tailoring marketing efforts accordingly for maximum ROI.

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