677: Digital Analytics with Avinash Kaushik
Super Data Science: ML & AI Podcast with Jon Krohn
Customer Delight, Profit, and Incrementality in Marketing and Analytics
The speakers discuss the importance of customer delight and profit in marketing and analytics, emphasizing the delivery of relevant advertising and creative, frequency capping, and powerful outcomes. They also explain the concept of incrementality in marketing and highlight the importance of understanding the effectiveness of other teams.
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