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9min chapter
CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
Balancing Leadership and Innovation
Delving into the challenges of balancing hands-on involvement with strategic leadership responsibilities, the chapter emphasizes the importance of focusing on strengths, empowerment, and fostering innovation. It discusses creating a culture where feedback and challenges are welcome, adapting communication styles to cultural differences, and the significance of constructive criticism for team growth and competitive edge.
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