CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
Introduction
Exploring the use of machine learning for real-time budget allocation, creative testing programs, and pre-testing creative content in marketing strategies.
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