Insights, Marketing & Data: Secrets of Success from Industry Leaders

VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A.

Feb 21, 2023

47:10

The FutureView podcast is published in conjunction with InsightPlatforms.com
This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.

Episode 3 of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences.

Learn how it all works with co-founder and CEO, David Stiff. David also shares key take outs and tips from his entrepreneurial journey. We cover....

David's journey from Melbourne to Tel Aviv to Los Angeles
Why he's a true romantic
Working in production and the market opportunity for more data
Building out AI solutions to analyse likelihood of ROI for entertainment content
The role of humans in the process
AI's inter-relationship with 'traditional' research methods
Potential future impact on research
Recommendations for founders/ attracting investment
How Ashton Kutcher helped...
Can research companies really be a VC case
Where Vault goes next.

And David's book/ content recommendations.....

CROSSING THE CHASM. Geoffrey Moore.

WHO IS MICHAEL OVITZ. Michael Ovitz.

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com