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The FutureView podcast is published in conjunction with InsightPlatforms.com.
This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.
Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol, Sensodyne, the list could go on...
They've done amazing work in embedding deep human understanding, backed by a very innovative approach to consumer insights, led by James Sallows, Global Head of Transformation & Capability, Consumer & Business Insights & Analytics.
Obviously we explore why James's title is so long but also lean on his experience from major companies in the space such as Ipsos, Kantar, Schlesinger Group and IPG Mediabrands to explore areas such as:
- How Haleon uses an innovative insights process to positively influence health and wellness
- The balances between product development and marketing research
- Embedding insights into a major organisation; Haleon's academy and mini MBA
- What is an insight? How to define for real impact
- The balance between automation and consultancy
- Advice for agencies
- Using insight techniques in areas such as conflict resolution
And James's content recommendations...
MOONDUST: IN SEARCH OF THE MEN WHO FELL TO EARTH. Andrew Smith.
LEMON: HOW THE ADVERTISING BRAIN TURNED SOUR. Orlando Wood.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
Insights, Marketing & Data: Secrets of Success from Industry Leaders