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What are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers.
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In this episode we cover:
- Elliott's commitment to Eurovision!
- His role at The Lego Group
- Researching family audiences
- Differences between countries
- Commonalities & differences between research in toys, video games & movies
- How the metaverse may come into play
- Advice for young researchers
- How agencies should pitch
- What the industry can do to encourage diversity & representation
As well as book recommendations
1984 by George Orwell
KLARA AND THE SUN by Kazuo Ishiguro
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
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