
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Latest episodes

Aug 5, 2024 • 1h 17min
An Ex-Googler’s Guide to Google UAC for iOS
In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).
We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.
We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.
You will discover:
- Effective tips on iOS campaigns with Google UAC
- The impact of the YouTube app implementing ATT
- Tackle tracking limitations on iOS
Learn More:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com
App Audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share
You can also watch the video: https://youtube.com/live/0p7h1JIR4yw
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 30, 2024 • 12min
Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)
This video unlocks the secrets used by successful 7-figure apps to keep users engaged and coming back for more.
You'll discover:
-The 3 Essential Rooms for App Success: Acquisition, Engagement, & Retention & Monetization
-Network Effect Power: How to leverage user connections to skyrocket app value
-LiveOps Strategies: Dynamically create exciting offers to keep users hooked
Learn how to:
-Turn a single-player app into a thriving community
-Craft irresistible retention strategies
-Implement proven LiveOps tactics for maximum impact
Is your app ready for a 7-figure exit? Watch now and unlock its full potential! 🚀
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 23, 2024 • 7min
7 Mistakes to Avoid When Launching Your App
Uncovering the 7 Deadly Sins of App Launches. From overlooking in-app purchases to neglecting onboarding, countless app developers fall into common traps that can derail their launch.
Discover the hidden pitfalls that sink many apps before they take off. Learn how to avoid these mistakes and launch an app destined for success.
Leave a comment below if you have any questions you want us to highlight in a future Podcasts.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 22, 2024 • 1h 11min
$400,000 in Sales in 7 Months on Upwork Using AI
This week's guest built an AI proposal tool that helped him generate $400K in sales through UpWork..
Daniel Reiling is the Co-Founder & CTO of Ecordia Studios - the company that helps you design, build, and launch your app fast.
In addition, you will discover the power of data-driven product development and proven strategies to excel as a freelancer through tools like Pouncer AI.
You will discover:
- Mastering product analytics and A/B testing with PostHog
- Unlocking user insights to optimize app performance
- Biggest mistakes that 1st time app founders make
- Freelancing success strategies with Pouncer AI
Learn More:
https://www.pouncer.ai/
https://ecordia.com
https://www.linkedin.com/in/danielreiling/
App Audits:
https://apps.apple.com/app/apple-store/id1548649551
https://apps.apple.com/app/colouring-games-kids-baby-2-6/id1525157190
You can also watch the video: https://youtube.com/live/86J3ZkYN7mk
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 15, 2024 • 1h 10min
Insights From Running $20M in Rewarded User Acquisition Campaigns
In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition.
You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy
Alex’s journey in the marketing and advertising industry began at TapMedia, where he demonstrated impressive growth in app performance campaigns and major partnerships. Later, at MYAPPFREE, Alexander played a pivotal role in scaling the company’s revenue dramatically from $1.2M in 2018 to $22M in 2021.
Alexander is currently the CEO and Co-Founder of Scrambly, a rewarded-discovery platform focused on user gaming and app discovery, and he will dive into the complexities of rewarded user acquisition which he is an expert on.
You will discover:
-The biggest hurdle to overcome with rewarded UA
-The various models and placements for rewarded traffic
-Key metrics for evaluating the success of your rewarded UA campaign
-Potential risks associated with rewarded UA and strategies to mitigate them
-The return on ad spend (ROAS) you can expect with rewarded UA
Learn More:
https://scrambly.io/https://www.linkedin.com/in/alexander-hrankin-181780138/
App Audits:
https://play.google.com/store/apps/details?id=com.stimulerhttps://apps.apple.com/us/app/animath-math-solver-helper/id1615638274
You can also watch the video: https://youtube.com/live/YbbMPkhm7jc
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 10, 2024 • 45min
How to Transform ANY Business into a Profitable APP Business
Hear it straight from the source! This SubSummit interview dives into the groundbreaking strategy for creators to build a successful app and achieve PRODUCT-MARKET FIT.
Discover:
- The NEW Playbook for creators to launch the THRIVING app
- How to leverage your audience for a successful PAID app launch
- The SECRET to validating your app idea
- Crucial insights on iOS vs Android PRICING strategies
- CRITICAL mistakes to AVOID for a smooth app launch (Based on REAL Experience!)
This SubSummit interview is a MUST-WATCH for creators who want to:
- Become app entrepreneurs
- Achieve product-market fit with their audience
- Build a sustainable, high-margin income stream
- Learn from the best and take your creator business to the next level!
You can also watch the video: https://youtu.be/XAQoQ08ilbg
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

17 snips
Jul 8, 2024 • 1h 27min
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
Expert Marcus Burke shares insights on Meta ads intricacies, SKAN, AEM, Web2app, creative testing, and scaling campaigns. Strategies for lookalike audience creation, ad campaign optimization, conversion tracking challenges, and A/B testing creatives. Tips on increasing subscriptions, prolonging ad creatives lifespan, and optimizing cost efficiency in Facebook ads. Insights on app install costs, ASO strategies, and competitor creatives in Meta Ads Library.

Jul 2, 2024 • 8min
iPad is the Blue Ocean of the App Business
Do you know that you may be ignoring a massive, untapped market for your app?
Here's what you'll discover:
-Essential iPad app optimization strategies to skyrocket conversions.
-Monetization tactics specifically designed for the iPad user experience.
-Real-world examples of successful iPad apps to inspire you.
-Ready to unlock your iPad revenue potential? Watch now and start maximizing your app's potential.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 1, 2024 • 1h 8min
7-Figure App Exit: How It Happened & What He Did Next
Today’s guest reveals his strategies for building, scaling, and exiting his app for 7-figures.
Nordin has extensive experience leading teams at successful companies, developing and launching impactful products.
You will discover:
-Nordin's journey, passion for building apps, and the path that led him to success
-The secrets behind achieving a 7-figure exit and navigating what comes next
-Why did he decide to acquire another app after the exit
-Building and growing successful apps from the ground up
Learn More:
www.flipdapps.com
https://www.linkedin.com/in/nordinahnifi/
You can also watch the video: https://youtube.com/live/MkWVHN3N8xw
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jun 24, 2024 • 1h 16min
Ask Me Anything: The Technical Version (and Marketing too!)
Struggling with technical hurdles in your app development journey? We've got you covered!
Join us for a live Q&A session with Chaim Sajnovsky, a seasoned software development expert with over a decade of experience guiding startups from concept to launch.
Chaim is the owner of B7 Dev, a company specializing in designing and building high-performance apps, websites, e-commerce systems, and automation tools.
He has a deep understanding of building scalable apps on a budget, effective project management, and navigating the world of outsourced development.
You will discover:
- The biggest mistake that first-time app founders make
- The tech stack to validate your minimum viable product (MVP)
- How to build successful apps even with limited resources
- Pros and cons of outsourcing development
- The art of effective software project management
- Let's talk tech, have some fun, and turn your app idea into a reality!
Links:
https://www.linkedin.com/in/chaim-sajnovsky-5003494/
http://www.b7dev.com/
App Audits:
https://cryptowulf.app
https://play.google.com/store/apps/details?id=com.sesa.cryptowulf
https://www.qrcardapp.com
https://apps.apple.com/us/app/qrcard-digital-business-card/id1499682048
You can also watch the video: https://youtube.com/live/OLuK7dFktjU
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.