App Marketing by App Masters
7 New ASO Tactics to Use in 2025
Apr 19, 2025
In this lively discussion, Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares innovative strategies for App Store Optimization in 2025. He unveils 7 cutting-edge tactics that go beyond traditional keyword methods, focusing on visual keyword recognition and custom product pages. The conversation highlights adapting strategies for varying growth stages and the impact of in-app events. With a sprinkle of humor, they also explore the transition to animated promotional content and share insights on app audits, making this a must-listen for developers!
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Quick takeaways
- Custom product pages on platforms like Google Play can significantly enhance app visibility and revenue when utilized effectively by developers.
- Creative and playful marketing strategies targeting competitor apps can draw user engagement and improve conversion rates without direct attacks.
Deep dives
Emerging ASO Strategies Beyond Keyword Optimization
The podcast highlights the importance of diversifying app store optimization (ASO) strategies beyond traditional keyword optimization and A-B testing. One key area discussed is the utilization of custom product pages, which, despite being available for some time, remain underused by many developers. These custom pages allow developers to better target specific search terms and enhance visibility for apps on platforms like Google Play. The speaker shares an example of a client experiencing significant revenue growth through these custom listings, emphasizing the potential for smaller apps to compete effectively.
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