App Marketing by App Masters 7 New ASO Tactics to Use in 2025
Apr 19, 2025
In this lively discussion, Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares innovative strategies for App Store Optimization in 2025. He unveils 7 cutting-edge tactics that go beyond traditional keyword methods, focusing on visual keyword recognition and custom product pages. The conversation highlights adapting strategies for varying growth stages and the impact of in-app events. With a sprinkle of humor, they also explore the transition to animated promotional content and share insights on app audits, making this a must-listen for developers!
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Leverage Custom Product Pages
- Use custom product pages (CPPs) actively as many still don't utilize them.
- On Google Play, create custom store listings targeting specific search terms to optimize conversion.
Creative Competitor Targeting
- Use Apple Search Ads custom product pages targeting competitors creatively without direct attacks.
- Align your creatives with keywords like "abs" to boost visual keyword recognition and conversion.
Target Returning Users on Google Play
- Use Google Play custom store listings to target returning users with tailored messages or new features.
- Target branded keywords with custom listings since most returning user traffic is branded.