Anton Tatarynovich

Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares game-changing App Store Optimization tactics for 2025. He discusses seven fresh strategies beyond traditional keyword optimization, including custom product pages and leveraging in-app events. Anton highlights the exciting new Google Play feature for animated promotional content and emphasizes the importance of community feedback in optimizing app visuals. This conversation offers invaluable insights for both indie developers and enterprise apps looking to enhance user engagement and visibility.

In this lively discussion, Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares innovative strategies for App Store Optimization in 2025. He unveils 7 cutting-edge tactics that go beyond traditional keyword methods, focusing on visual keyword recognition and custom product pages. The conversation highlights adapting strategies for varying growth stages and the impact of in-app events. With a sprinkle of humor, they also explore the transition to animated promotional content and share insights on app audits, making this a must-listen for developers!

Anton Tatarynovich, a Senior ASO and ASA Manager at Freeletics, discusses the strategic importance of ASO, challenges with A/B testing in the App Store, the implications of AI in ASO, and the impact of AI on creativity. He also highlights the value of a website called 41 Screenshots as a source of inspiration for ASO and design in gaming.