App Marketing by App Masters 7 New ASO Tactics to Use in 2025
Apr 19, 2025
Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares game-changing App Store Optimization tactics for 2025. He discusses seven fresh strategies beyond traditional keyword optimization, including custom product pages and leveraging in-app events. Anton highlights the exciting new Google Play feature for animated promotional content and emphasizes the importance of community feedback in optimizing app visuals. This conversation offers invaluable insights for both indie developers and enterprise apps looking to enhance user engagement and visibility.
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Leverage Custom Product Pages
- Use custom product pages (CPPs) and Google Play custom store listings to target specific keywords and boost conversion rates.
- Optimize listings for branded terms, competitors, and feature-specific search queries to increase traffic and downloads.
Maximize In-App Events Benefits
- Use in-app events and promotional content regularly to gain extra visibility and boost chances of being featured.
- Frame updates as content updates or major updates to avoid rejections and maximize impact.
Use Featuring Nominations
- Nominate your app for featuring using the App Store's Featuring Nomination tab to increase chances of being discovered.
- Use in-app events and promotional content as tools to get featured on both Apple App Store and Google Play.