App Marketing by App Masters
7 New ASO Tactics to Use in 2025
Apr 19, 2025
Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares game-changing App Store Optimization tactics for 2025. He discusses seven fresh strategies beyond traditional keyword optimization, including custom product pages and leveraging in-app events. Anton highlights the exciting new Google Play feature for animated promotional content and emphasizes the importance of community feedback in optimizing app visuals. This conversation offers invaluable insights for both indie developers and enterprise apps looking to enhance user engagement and visibility.
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Quick takeaways
- Incorporating innovative ASO tactics such as custom product pages can dramatically boost user acquisition and conversion rates for apps.
- Creative targeting strategies using in-app events and Apple Search Ads can enhance visibility and engagement without conflicting with competitors.
Deep dives
Farewell to Firebase Dynamic Links
Firebase Dynamic Links will be retired on August 25, 2025, marking the end of its nearly decade-long service connecting users seamlessly across platforms. This tool has significantly simplified the user experience by providing direct links without leading to dead ends, such as 404 errors. Its retirement is bittersweet, prompting a reflection on the value it brought to mobile app developers and marketers alike. As a practical alternative, AirBridge DeepLinks is recommended for those needing a similarly efficient deep link solution with a simple migration process.
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