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7 New ASO Tactics to Use in 2025

App Marketing by App Masters

CHAPTER

Maximizing App Visibility Through ASO and In-App Strategies

This chapter dives into App Store Optimization (ASO) and its pivotal role in boosting an app's visibility, particularly during its launch phase. It highlights effective tactics such as in-app events and promotional content, alongside subscription models and custom store listings, all aimed at enhancing user engagement and download metrics. The discussion also emphasizes the importance of tracking key performance indicators to refine marketing strategies and improve overall app discoverability.

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