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7 New ASO Tactics to Use in 2025

App Marketing by App Masters

CHAPTER

Optimizing App Store Presence

This chapter explores the importance of community feedback in app marketing and discusses strategies for effective app store optimization (ASO). The speakers share insights on optimizing app visuals, such as screenshots and onboarding processes, to enhance user engagement and conversion rates. Additionally, they examine pricing strategies and the impact of Apple's AI summary feature on app reviews and conversion.

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