The Business of Fun Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich
May 29, 2023
Anton Tatarynovich, a Senior ASO and ASA Manager at Freeletics, discusses the strategic importance of ASO, challenges with A/B testing in the App Store, the implications of AI in ASO, and the impact of AI on creativity. He also highlights the value of a website called 41 Screenshots as a source of inspiration for ASO and design in gaming.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Evolution and Strategic Importance of ASO in User Acquisition
02:05 • 33min
Challenges and Frustrations with A/B Testing in the App Store
34:46 • 2min
AI in ASO: Use Cases and Implications
36:44 • 5min
The Impact of AI on Creativity and Maintaining a Competitive Edge
41:51 • 4min
Exploring 41 Screenshots, a Source of Inspiration for ASO and Design in Gaming
45:40 • 2min