Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich
The Business of Fun
00:00
Challenges and Frustrations with A/B Testing in the App Store
The speakers discuss the difficulties faced in conducting A/B testing in the App Store, including unreliable results and unoptimized features. They compare Apple's approach to A/B testing with Google Play's more user-friendly and effective feature.
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Transcript
