
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Latest episodes

Sep 8, 2024 • 8min
Meta Ads for App Installs: What You Really Need To Know!
In this video, we talk about Meta ads for app installs. Discover the optimal budget allocation, effective targeting techniques, and essential creative elements that can make or break your campaign.
Key takeaways:
- Budget Matters: Learn how much you should realistically invest in Meta ads to achieve meaningful results.
- Targeting Strategies: Explore the pros and cons of broad vs. niche targeting, and discover the power of lookalike audiences.
- Creative Excellence: Understand the importance of crafting compelling creatives that resonate with your target audience.
- Campaign Setup: Get expert advice on setting up your Meta ad campaigns for maximum impact.
- Common Pitfalls: Avoid costly mistakes by learning from real-world examples and expert insights.
Whether you're a seasoned app marketer or just starting out, this video provides invaluable information to help you optimize your Meta ad campaigns and achieve your app installation goals.
You can also watch the video: https://youtu.be/PM5wtNJneqI
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
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We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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6 snips
Sep 7, 2024 • 1h 2min
The $0 to $100K App Framework
In this interview, we will share a framework that can help you build a profitable app.
We are joined by Miloš Jokić, a successful app founder who has generated over $100,000 with his apps. Miloš is Head of Engineering at Homemade Method and Founder of an app studio that helps app founders launch successful apps and generate $10K/month.
Miloš has built a portfolio of apps that have brought over $100K in revenue with 214K users. He will be sharing a system that he developed to help app developers choose profitable app ideas, acquire more users, and increase revenue.
You will discover:
-Key steps and processes to grow an app from scratch
-The $100K App Framework
-Profitable app ideas
-Tips on effective monetization strategies
Learn More:
https://milosjokic.com/100k
https://www.linkedin.com/in/milos-jokic/
https://www.youtube.com/watch?v=aflCkLk5pac
App Audit:
https://apps.apple.com/us/app/memorize-flashcards/id1631928972?platform=iphone
https://apps.apple.com/us/app/bookie-reading-tracker/id6443825869
You can also watch the video: https://youtube.com/live/oJfWrm1r38M
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Tired of App Store limitations?
FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.
Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.
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We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Sep 3, 2024 • 9min
Copy This Meta Ads Campaign Setup for App Installs
Are you new to Meta Ads and want to set up your first campaign for app installs? Look no further! In this video, we break down the essential steps and provide expert tips to help you achieve success.
Key takeaways:
-Meta SDK: Use the Meta SDK for a seamless and efficient setup.
-Event tracking: Start by tracking the most important event, such as "trial start."
-Additional signals: Consider tracking other relevant events like "onboarding finished" or "levels achieved" to gain deeper insights.
-Measurement challenges: Understand the limitations of user-level tracking on iOS and how to address them.
-Qualification events: Identify user behaviors that correlate with higher conversion rates.
-Watch now to learn how to create a winning Meta Ads campaign for your app!
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 27, 2024 • 12min
Breaking the Money Taboo: Real Talk on App Store Revenue
Do you need help to make money on your app?
In this video, we're diving deep into the real challenges of app monetization and sharing practical strategies to overcome them.
Key takeaways:
- The importance of the funnel: It's not just about downloads; you need to focus on converting those downloads into paying customers.
- Real-life case study: Learn from a real app that's generating good downloads a day but still struggling with sales.
- Growth hacks for revenue: Discover proven methods to reach $1,000 in revenue quickly and sustainably.
Save time and money on effective strategies. Watch now and learn how to make your app a profitable success! 🚀
Here's the link to the RevenueCat report:
https://www.revenuecat.com/state-of-subscription-apps-2024/
Book a consultation call:
https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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6 snips
Aug 26, 2024 • 1h 15min
Ask Me Anything With Steve P. Young
We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!
This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!
App Audits:
https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056
https://play.google.com/store/apps/details?id=com.thunderpunchgames.zombiemare
You can also watch the video: https://youtube.com/live/xok3ST-VzoY
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 20, 2024 • 5min
The Global App Pricing Hack Apple Doesn't Want You to Know
Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon.
In this video, you'll discover:
-The FLAWED LOGIC behind Apple's pricing recommendations (and why they might hurt you).
-The SECRET FORMULA top apps use to set prices that CONVERT and CRUSH the competition.
-A SIMPLE STRATEGY to find the PERFECT PRICE for any country, without needing a giant marketing budget.
-Bonus Tip: How to leverage psychology to BOOST conversions even further with clever pricing strategies.
Stop giving away profits! Watch now and unlock the global app pricing secrets that will take your app to the top!
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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9 snips
Aug 19, 2024 • 1h 2min
Advanced UA Analytics for Exponential App Growth
In this interview, we will discuss advanced user acquisition (UA) analysis and its pivotal role in exponential mobile app growth.
Joining us is Christopher Farm, Co-Founder and CEO of Tenjin, a platform renowned for its in-depth UA analytics for paid campaigns. Christopher will share insights into the latest monetization trends and the power of advanced UA analytics in helping developers achieve their Return on Ad Spend (ROAS) goals.
We'll also explore common UA challenges and how data-driven decision-making can turn the tide.
You will discover:
-A deep dive into advanced UA analytics
-Practical tips to optimize UA costs through data-driven insights
-The significance of determining portfolio LTV and its impact on UA
-How Tenjin empowers developers to reach their ROAS targets
Learn More:
Tenjin website: https://rebrand.ly/tenjinwebsite
Youtube channel: https://rebrand.ly/tenjinyoutubechannel
Chris linkedin: https://rebrand.ly/chrislinkedin
App Audits:
https://play.google.com/store/apps/details?id=com.glinttec.beautyscan.beautyscore.photoBeautyScan
https://apps.apple.com/us/app/wise-budget-monthly-spending/id6444917344
You can also watch the video: https://youtube.com/live/Oi5yevmbOVk
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 13, 2024 • 7min
Best ASO Tool for Accurate Download & Revenue Data
Are you looking for the best ASO tool to find your competitors' estimated downloads and revenue numbers?
We looked at REAL client data and compared them to all the top ASO tools to break down which tool had the most accurate data.
Tools compared:
-App Store Connect
-Sensor Tower
-Mobile Action
-AppFigures
-AppMagic.rocks
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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15 snips
Aug 12, 2024 • 1h 19min
Bootstrapping an AI App to $2M ARR
In this discussion, Josh Mohrer, founder of Wave AI, shares his journey of bootstrapping an AI notetaker to over $2 million in annual recurring revenue. Despite lacking an engineering background, he reveals his unconventional methods for solo entrepreneurship. Discover the delicate balance of luck and strategy in pricing, leveraging community feedback, and optimizing digital marketing. Josh also discusses maximizing productivity with AI and effective user engagement tactics, making his insights invaluable for aspiring tech entrepreneurs.

Aug 6, 2024 • 6min
Boost Your App's Engagement & Revenue NOW with These Little Tricks!
Master the art of user engagement and skyrocket your subscription app profits! Discover hidden tactics to turn casual users into loyal subscribers.
Learn how to boost user engagement, increase retention, and convert more trial users.
From crafting compelling emails to perfecting the subscription conversion process, this podcast covers it all.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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