

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Feb 6, 2025 • 37min
App Masters Greatest Hits: Episode 5 with Trey Smith
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
We’re joined by Trey Smith, founder of Build Box, the platform engine behind popular apps like Colour Switch. With long journey into software and digital products, Trey shares expert insights into building apps and learnings from his entrepreneurial journey.
In this episode, you’ll discover:
✔️ Key learnings for his entrepreneurial journey
✔️ How to build successful apps and games
✔️ Interesting strategies for social media growth
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Feb 4, 2025 • 11min
The FASTEST ASO Strategy for a 6-Figure Business
Here’s how to make your ASO strategy kick in FAST and generate real revenue for your app business. 🚀
In this podcast, we share our patented process for doing ASO and the strategies that have helped us achieve success in the quickest time possible. 🔥
👉🏻 Here’s what you’ll learn:
✅ How to find and choose the right keywords for your app
✅ How to use ASOMobile for effective keyword research
✅ The ASO strategy that helped us generate $90,000 in organic sales per month
✅ How to leverage campaigns like Indie App Santa or App Advice to accelerate results
Don’t miss this step-by-step guide to mastering ASO and making real money. Watch now and take your app to the next level in 2025! 🚀
Save 40% off all ASOMobile plans by using the promo code:
APPMASTERS40
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Feb 1, 2025 • 1h
Maximize App Revenue with Web2App Funnel Strategies
In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.
We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.
With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.
He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.
You will discover:
📌 The fundamentals of web monetization and its importance for apps.
📌 Proven strategies for optimizing web-to-app funnels to grow revenue.
📌 The role of Paddle in simplifying web monetization and its unique offerings.
📌 Ethical considerations in web monetization and how to address them effectively.
Learn More:
Explore Paddle – a powerful payment CRM with billing and operational benefits.
https://www.paddle.com/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Feb 1, 2025 • 58min
Maximize App Revenue with Web2App Funnel Strategies
In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.
We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.
With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.
He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.
You will discover:
📌 The fundamentals of web monetization and its importance for apps.
📌 Proven strategies for optimizing web-to-app funnels to grow revenue.
📌 The role of Paddle in simplifying web monetization and its unique offerings.
📌 Ethical considerations in web monetization and how to address them effectively.
Learn More:
Explore Paddle – a powerful payment CRM with billing and operational benefits.
https://www.paddle.com/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jan 30, 2025 • 40min
App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
In this episode, we’re joined by a Christian Calderon, ex-advisor of Ketchapp - mobile game studio,
In this episode, you’ll discover:
✔️ What defines casual, mid-core, and hardcore games
✔️ The secrets behind successful soft launches and market strategies
✔️ How to leverage user metrics for maximum game success
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jan 28, 2025 • 22min
7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)
Discover compelling case studies showcasing dramatic app growth strategies for 2024. Learn how one app skyrocketed from $300 to $92,000 monthly, and another's ASO approach that boosted sales from $70,000 to $200,000. Uncover surprising insights on measuring Meta Ads' effectiveness and the journey of taking an app from zero to a five-figure exit. This discussion is packed with actionable insights perfect for anyone looking to achieve six-figure growth in their app business!

Jan 25, 2025 • 1h 16min
Unlock Your App Growth with AI & Inclusive Marketing
In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy.
We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products.
Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans.
She will share invaluable insights into AI’s transformative role and the crucial importance of inclusivity in shaping future app marketing strategies.
You will discover:
📌 The impact of AI on app marketing and how to leverage it.
📌 Trends, benefits, and challenges of inclusive marketing for apps.
📌 Actionable tips for integrating AI and inclusivity into your app growth strategy.
Learn More :
Women and AI is a non-profit that celebrates and empowers women in AI, highlighting their contributions and inspiring future generations of AI professionals:
https://www.womenandai.com/
The Community Bots is a non-profit that offers STEM robotics training to young women and girls in underserved communities, empowering them to pursue education and create mobile apps.
https://communitybots.org/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jan 25, 2025 • 1h 18min
Unlock Your App Growth with AI & Inclusive Marketing
Discover how AI can transform your app marketing strategy with actionable insights on personalization and engagement. Learn the importance of inclusive marketing to meet diverse audience needs and boost app visibility. Explore strategies for effective App Store Optimization and community-focused initiatives. Uncover tips for enhancing user experience, conversion rates, and practical pricing strategies that resonate with users. Plus, enjoy some humor alongside valuable marketing discussions!

Jan 23, 2025 • 36min
App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!
We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.
In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Angry Birds, who takes us on a journey through the worlds of casual, mid-core, and hardcore gaming. From the addictive mechanics of Clash Royale to the strategic soft launch of Angry Birds Blast, this episode is packed with invaluable insights.
In this episode, you’ll discover:
✔️ What defines casual, mid-core, and hardcore games
✔️ The secrets behind successful soft launches and market strategies
✔️ How to leverage user metrics for maximum game success
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
Get your app audited: https://appmasters.com/audit/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jan 18, 2025 • 1h 17min
From Zero to 5-Figure Exit With One ASO Change
In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it.
Here’s what you’ll learn:
📌 The ONE ASO strategy that helped us gain traction and users.
📌 The process of working with a buyer and negotiating the exit.
📌 Mistakes we made and what we’d do differently next time.
Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action.
👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience!
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking for the best alternative to Firebase Dynamic Links?
The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.
With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.
Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.
Go to appmasters.com/airbridge.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************