App Marketing by App Masters AI-Generated Content: The Future of Ad Creation
May 10, 2025
Hamza Alsamraee, CEO of NewForm and a savvy app marketing expert, dives into the transformative power of AI-generated content in advertising. He discusses the pitfalls many face with AI creatives and how to elevate user-generated content. Hamza shares strategies that streamline marketing efforts while emphasizing the necessity of human touch for impactful ads. He also highlights the importance of testing during the critical first days post-launch and the future of integrating AI in the creative process. Expect insights that blend data with innovative strategies!
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Account for Cost of Testing
- Consider the full cost of testing when using AI-generated content (AIGC) for paid ads.
- Low-quality volume wastes budget, so focus on high-efficiency creative testing.
Ad Performance Follows Normal Curve
- Creative ad performance follows a normal distribution with most ads losing money.
- Predicting which ads will be winners is very hard due to many unpredictable factors.
Organic Success ≠ Paid Success
- A viral organic video does not guarantee paid ad success, especially for niche or fintech apps.
- Younger, broader audiences show more alignment between organic and paid ad performance.