App Marketing by App Masters
Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now
May 7, 2025
In this engaging discussion, Andrew Davies, CMO at Paddle and an expert in payment processing, dives into Apple's reformed payment policy that opens up new avenues for app developers. He explains how this ruling allows alternative payment methods, enhancing monetization potential. Listeners learn about the importance of payment management systems like Paddle, the need for data tracking to maximize revenue, and key considerations when shifting away from Apple's framework. This change is a game-changer for solo developers and growing SaaS businesses alike.
08:51
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Quick takeaways
- Apple's recent policy change allows developers to explore alternative payment methods, unlocking significant monetization opportunities outside the App Store.
- Utilizing platforms like Paddle can simplify payment processing and compliance challenges, allowing developers to focus on growth and customer satisfaction.
Deep dives
The Importance of Measurement in Paid Campaigns
Running paid campaigns without a measurement partner can lead to inefficiencies and lack of clarity in performance. Understanding where users come from and how they engage with an app is essential for informed decision-making and growth. Measurement tools can provide insights across various platforms, enabling app developers to track their effectiveness beyond just install metrics. This holistic view allows for better targeting and optimization of marketing efforts, ultimately leading to increased revenue and user retention.
