App Marketing by App Masters Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now
May 7, 2025
In this engaging discussion, Andrew Davies, CMO at Paddle and an expert in payment processing, dives into Apple's reformed payment policy that opens up new avenues for app developers. He explains how this ruling allows alternative payment methods, enhancing monetization potential. Listeners learn about the importance of payment management systems like Paddle, the need for data tracking to maximize revenue, and key considerations when shifting away from Apple's framework. This change is a game-changer for solo developers and growing SaaS businesses alike.
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Apple Payment Policy Shift
- A federal judge ruling now allows app developers to accept payments outside Apple's ecosystem.
- This opens up new monetization options beyond Apple's fees and restrictions.
Responsibilities Beyond Apple's Ecosystem
- Apple charged fees because it provided app distribution and handled payment infrastructure.
- Moving payments outside Apple means developers must manage fraud, tax, and support themselves.
Outsource Payment Management
- Use a merchant of record like Paddle to outsource payment, fraud, tax, and refund management.
- This lets developers focus on growth while Paddle handles complex infrastructure for a small fee.