App Marketing by App Masters ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)
Apr 29, 2025
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Avoid Brand & Competitive Keywords
- Avoid targeting brand terms in your ASO efforts since ranking second won't increase your downloads.
- Do not pursue highly competitive, high-traffic keywords if your app has few ratings.
Use AppAdvice Campaigns Boldly
- Don't overthink running free deal campaigns like AppAdvice; they can significantly boost downloads without hurting your app's algorithm.
- The surge in ratings and feedback from these campaigns benefits your ASO and user engagement.
Diversify Marketing Channels
- Diversify your app's user acquisition beyond ASO by exploring communities and platforms like Facebook, LinkedIn, and Reddit.
- Avoid reliance on a single marketing channel to mitigate risk from algorithm changes or privacy updates.