App Marketing by App Masters
ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)
Apr 29, 2025
07:02
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Quick takeaways
- Focusing on brand terms and high-traffic keywords can hinder growth for new apps, so targeting manageable terms is more beneficial.
- Using a diverse marketing strategy, rather than relying solely on one channel, helps app developers adapt to algorithm changes and user behavior.
Deep dives
Farewell to Firebase Dynamic Links
Firebase Dynamic Links will be retired on August 25th, 2025, marking the end of its nearly decade-long service, which streamlined user connectivity across platforms. This tool was pivotal in preventing users from ending up at dead ends on the web, akin to a helpful friend guiding them through digital pathways. As an alternative, AirBridge DeepLinks offers a straightforward migration with no-code steps, appealing to developers seeking a seamless transition. The impending retirement prompts users to shift quickly to compatible solutions to maintain their connection strategies.
