App Marketing by App Masters

Data-Driven App Monetization Strategies for 2025

May 3, 2025
Discover the latest app monetization trends set to shape 2025! Explore how subscriptions are evolving and what data reveals about optimizing conversion rates. Uncover powerful insights on user onboarding and the strategic placement of paywalls. Engage in humorous discussions on community connection while launching apps with essential features. Learn winning strategies through fun competition and find out how localization impacts revenue. Plus, see how AI can transform your app marketing approach!
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ANECDOTE

AI App Paywall Test

  • Steve P. Young A/B tested two paywalls for an AI app and found version B generated 3X more revenue.
  • The paywall with a 3-day weekly trial and no trial on the yearly subscription brought the higher revenue.
INSIGHT

AI Apps Double Revenue Per Install

  • AI apps generate nearly double the revenue per install compared to other apps, matching health and fitness genres.
  • Subscription and consumable models perform very well for AI and game apps despite subscription fatigue.
ADVICE

Show Paywall Early

  • Show your paywall during onboarding to increase conversions since many purchases happen on day zero.
  • Offering trials on preferred plans can boost upfront sales and optimize conversion rates.
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