App Marketing by App Masters
AI-Generated Content: The Future of Ad Creation
May 10, 2025
In this discussion, Hamza Alsamraee, CEO of NewForm and a marketing visionary, shares insights on how AI-generated content is transforming ad strategies. He highlights the challenges of converting AI and user-generated ads, suggesting ways to improve their effectiveness. Hamza explains the integration of AI tools into marketing workflows and stresses the importance of data-driven decision-making. From TikTok strategies to personalized approaches, he emphasizes how to navigate the evolving landscape and maximize ad budgets.
01:18:45
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Quick takeaways
- AI-generated content is transforming ad creation by allowing brands to produce a high volume of cost-effective content for organic marketing.
- Effective testing strategies are crucial for identifying successful ad creatives, balancing production and testing costs to ensure profitability.
Deep dives
The Role of AI in Ad Creation
AI-generated content is reshaping how ad creatives are developed and deployed in marketing. By leveraging AI, brands can produce an extensive volume of content quickly and cost-effectively, making it suitable for organic social media strategies where the opportunity cost is minimal. For instance, brands are encouraged to post a high volume of AI-created videos to increase visibility, although the same approach may not be suitable for paid advertising. In paid campaigns, the focus is on refining a few high-performing ads rather than inundating the system with numerous underperforming ones, which can lead to wasted resources.
